Sales Forecasting

Title: Sales Forecasting

Link: http://www.digitalistmag.com/cio-knowledge/2016/12/05/predictive-monthly...

Reputability statement: The writer in particular is fairly reputable in the field of technology. Additionally, many research studies and scientific experiments are cited in this article, which indicates it is well researched and supported.

Comments: Through algorithms, sales are able to be predicted with a high degree of accuracy. Once we remove human biases from the prediction, and analyze a large amount of data, technology is able to predict how markets perform to an incredibly high degree of accuracy. This includes analyzing customer trends, social media, close rates, internal customer data, etc. and this can determine a customer's propensity to buy, and when this is applicable. 

I think processes like this essentially revolutionize corporate America, and essentially the world, as we are able to directly see how things will perform and act accordingly. The  marketing industry can certianly take this information to change their performance, and various companies are able to use increased information to better target consumers. However, processes like these can almost eliminate the role of sales reps and other people meant to predict markets and relay information.